Y’all stanned a man who told y’all he would get on and leave your ass for a white girl only to be surprised when he actually did the shit… and then he left the whole community! It’s always sad when you see a person of color struggle with the effects of internalized racism, but it’s worse knowing Kanye did not begin his career this way. Despite his reclusiveness, the signs were still there.
In preparation for Yeezy Season 4 in 2016, a casting call was issued. Many would be taken aback by what they would read.
Just the Human Race
The man who once said George Bush doesn’t care about Black people would call for racially ambiguous women in a manner that translated to “Light skinned women only.” It was a verifiable PR disaster. Black Twitter had yet again rallied to snatch Kanye as bald as Amber Rose and as a community we were here for the mess. Despite a short-lived public shaming and claims to boycott Kanye’s brand, season 4 outsold previous collections by 35 percent in the first month.
That figure does not even include the brand’s shoe sales. On the heels of the release of his new album, following controversial comments regarding the “artist’s” opinions on slavery, politics, and thought, we need to ask ourselves a serious question – Is cancel culture working?
Over the past 4 years, we’ve seen an increase in outrage marketing – the ploy of purposefully upsetting a targeted demographic for the sake of increasing brand awareness. Pepsi, H&M, Doritos, BIC, Dove, and many others have exploited the power of social media outrage as a means to advertise freely off the backs of angry would-be consumers, only to issue malformed apologies to appease the general public. The song and dance is always the same:
- an intentionally divisive, poorly conceived, poorly executed campaign is released
- the public in their anger shares the campaign by dragging it up and down these social media streets
- the company apologizes and people, in their ignorance, give the company a pass just to go back to consuming the same content
Where is the recompense?
While casually promoting his next season of Yeezy “fashions” via Kim Kardashian’s Instagram feed, Ye returned to social media to share news of produced albums and hinted at the release of his own self-titled work. Like all celebs do, he embarked on a press tour, however uncommon his stops may have been. May 2018, Kanye made waves during a TMZ interview where he had an embarrassing exchange with Harvey Levin before being checked by Van Lathan. His now infamous take on slavery being a choice has begun to cost him dearly, or has it?
Adidas isn’t dropping “slavery’s a choice” Kanye but they won’t sign Colin Kaepernick unless he’s on a team. Keep it.
— Ira Madison III (@ira) May 3, 2018
As his 8th consecutive album to open at number 1, tying a record held by The Beatles and Eminem, Ye is all smiles in his second week atop the Billboard Hot 100 with over 100 million streams. Adidas, the company that manufactures Yeezy, has yet to suffer a major financial loss because of Kanye’s comments. Anyone with eyes can see something in the milk ain’t clean. If no one is supporting Kanye right now, why are his numbers doing so well? Well…for that, you’ve got to know his audience.
You don’t have all the answers, Kanye!
Now, I’ll keep it 100, and this is just my opinion, but Kanye’s fanbase has been white boys in dirty vans for a long time. While we were Broke Phi Broke and supporting a rapper who we thought had a different vision, a different take on the black millennial’s experience in America, hype beasts who vape were closing in on a seat at the cool kids table. And that’s fine. Appealing to a variety of people is awesome when the exposure does not come at the expense of the freedoms of others’. But don’t sit there in a MAGA hat talking about Dragon Energy like you’re going to spirit bomb the racism away.
Kanye’s recent appeals to Republicans have amassed him favor with the Tiki Torch Tammy’s and Tyler’s of Amerikkka and that is incredibly dangerous. Any person with a platform as prominent as his needs to understand the gravity of our current political climate and experience the fallout of being held accountable for trash views. It is not acceptable to support a man who views our current potato-in-chief as a brother. The same potato that believes nazis are fine people. As consumers, we have to hold our faves accountable. We cannot give them the luxury of separation from their art because that art is what affords them the safety of being removed from the effects of dangerous policies/tactics that are enacted. People with loud voices like to play respectability roulette until they’re gambling with their livelihood.
See what I mean? Will you be supporting Kanye and the artists he’s collaborated with? Should people he works with be subject to the same scrutiny? Let’s talk about it in the comments.
Chrissy Teigen and John Legend Share News of the Loss of Their Unborn Child
Early Thursday morning Chrissy Teigen and John Legend let the world know of the loss of their unborn child. In a heartfelt and heartbreaking post to social media, Teigen described her and husband John Legend’s “deep pain you only hear about.” She went on to talk about how the couple does not typically name their children “until the last possible moment after they’re born, just before (they) leave the hospital,” but somehow they fell on the name “Jack.”
The heartbreaking news comes just days after first being admitted to the hospital for what she described as heavy bleeding. However, two days ago, she assured fans that both her and baby were healthy and doing well. Teigen, no stranger to social media, continued to engage her following, giving brief updates along the way, when shortly after midnight she shared photos of her and John in the hospital cradling their newborn in the immediate aftermath.
While her husband has remained largely unproblematic and scandal-free, Teigen has been the frequent target of scathing criticism – much of which is completely valid. From her ridiculing Black hair, to her seemingly mocking intimate partner violence when she referenced Megan Thee Stallion and Tory Lanez’s incident, Chrissy Teigen has been the focus of such harsh vitriol that she has threatened to quit social media altogether on multiple occasions. Sharing such personal news with the world may come as a surprise to many.
Overwhelmingly, however, the internet’s response has been positive and embracing. Celebrities and non-celebs alike have offered words of support to the couple as they go through this difficult time. See both the model’s post and the heartwarming responses to it below.
Chadwick Boseman Passes Away At 43
Actor Chadwick Boseman, best known for his role as King T’Challa in the box office smash “Black Panther” passed away from colon cancer Friday.
The actor was first diagnosed with stage 3 cancer in 2016, but remained active in his career with much of his work being released post-diagnosis. A statement from his family confirmed that he continued to work despite his cancer progressing, befitting a man who brought America’s first Black superhero to the silver screen.
As the news of the actor’s death spread, many took to social media to share their condolences.
The tributes continue to flood in as news of his passing continues to ripple through. Read the official statement from his family below.
“It is with immeasurable grief that we confirm the passing of Chadwick Boseman.
Chadwick was diagnosed with stage III colon cancer in 2016, and battled with it these last 4 years as it progressed to stage IV.
A true fighter, Chadwick persevered through it all, and brought you many of the films you have come to love so much. From Marshall to Da 5 Bloods, August Wilson’s Ma Rainey’s Black Bottom and several more, all were filmed during and between countless surgeries and chemotherapy.
It was the honor of his career to bring King T’Challa to life in Black Panther.
He died in his home, with his wife and family by his side.
The family thanks you for your love and prayers, and asks that you continue to respect their privacy during this difficult time.”
When White Privilege Isn’t Enough to Get Into USC: Lori Loughlin Sentenced to 2 Months in Prison
Actress Lori Loughlin was sentenced to two months in prison today for her role in the college admissions scandal. If you haven’t followed the 10-month-long saga, Loughlin and her husband Mossimo Giannulli, a fashion designer, plead not guilty to a bribery charge in a college admission scam back in 2019… Because white privilege just isn’t what it used to be.
The two later plead guilty to paying William Rick Singer, the mastermind, $500,000 to guarantee their two daughters a spot at the University of South Carolina.
Loughlin’s sentence came several hours after her husband’s five-month sentence. According to the US Attorney for the District of Massachusetts, Giannulli’s five-month sentence also came with a whopping fine of $250,000 and 250 hours of community service.
“[Giannulli] engaged more frequently with Singer, directed the bribe payments to USC and Singer, and personally confronted his daughter’s high school counselor to prevent the scheme from being discovered, brazenly lying about his daughter’s athletic abilities,” US Attorney Andrew Lelling of Massachusetts said in the memo released on Tuesday. “Loughlin took a less active role, but was nonetheless fully complicit, eagerly enlisting Singer for a second time for her younger daughter, and coaching her daughter not to ‘say too much’ to her high school’s legitimate college counselor, lest he caught on to their [fradulent activity].