Y’all stanned a man who told y’all he would get on and leave your ass for a white girl only to be surprised when he actually did the shit… and then he left the whole community! It’s always sad when you see a person of color struggle with the effects of internalized racism, but it’s worse knowing Kanye did not begin his career this way. Despite his reclusiveness, the signs were still there.
In preparation for Yeezy Season 4 in 2016, a casting call was issued. Many would be taken aback by what they would read.
Just the Human Race
The man who once said George Bush doesn’t care about Black people would call for racially ambiguous women in a manner that translated to “Light skinned women only.” It was a verifiable PR disaster. Black Twitter had yet again rallied to snatch Kanye as bald as Amber Rose and as a community we were here for the mess. Despite a short-lived public shaming and claims to boycott Kanye’s brand, season 4 outsold previous collections by 35 percent in the first month.
That figure does not even include the brand’s shoe sales. On the heels of the release of his new album, following controversial comments regarding the “artist’s” opinions on slavery, politics, and thought, we need to ask ourselves a serious question – Is cancel culture working?
Over the past 4 years, we’ve seen an increase in outrage marketing – the ploy of purposefully upsetting a targeted demographic for the sake of increasing brand awareness. Pepsi, H&M, Doritos, BIC, Dove, and many others have exploited the power of social media outrage as a means to advertise freely off the backs of angry would-be consumers, only to issue malformed apologies to appease the general public. The song and dance is always the same:
- an intentionally divisive, poorly conceived, poorly executed campaign is released
- the public in their anger shares the campaign by dragging it up and down these social media streets
- the company apologizes and people, in their ignorance, give the company a pass just to go back to consuming the same content
Where is the recompense?
While casually promoting his next season of Yeezy “fashions” via Kim Kardashian’s Instagram feed, Ye returned to social media to share news of produced albums and hinted at the release of his own self-titled work. Like all celebs do, he embarked on a press tour, however uncommon his stops may have been. May 2018, Kanye made waves during a TMZ interview where he had an embarrassing exchange with Harvey Levin before being checked by Van Lathan. His now infamous take on slavery being a choice has begun to cost him dearly, or has it?
Adidas isn’t dropping “slavery’s a choice” Kanye but they won’t sign Colin Kaepernick unless he’s on a team. Keep it.
— Ira Madison III (@ira) May 3, 2018
As his 8th consecutive album to open at number 1, tying a record held by The Beatles and Eminem, Ye is all smiles in his second week atop the Billboard Hot 100 with over 100 million streams. Adidas, the company that manufactures Yeezy, has yet to suffer a major financial loss because of Kanye’s comments. Anyone with eyes can see something in the milk ain’t clean. If no one is supporting Kanye right now, why are his numbers doing so well? Well…for that, you’ve got to know his audience.
You don’t have all the answers, Kanye!
Now, I’ll keep it 100, and this is just my opinion, but Kanye’s fanbase has been white boys in dirty vans for a long time. While we were Broke Phi Broke and supporting a rapper who we thought had a different vision, a different take on the black millennial’s experience in America, hype beasts who vape were closing in on a seat at the cool kids table. And that’s fine. Appealing to a variety of people is awesome when the exposure does not come at the expense of the freedoms of others’. But don’t sit there in a MAGA hat talking about Dragon Energy like you’re going to spirit bomb the racism away.
Kanye’s recent appeals to Republicans have amassed him favor with the Tiki Torch Tammy’s and Tyler’s of Amerikkka and that is incredibly dangerous. Any person with a platform as prominent as his needs to understand the gravity of our current political climate and experience the fallout of being held accountable for trash views. It is not acceptable to support a man who views our current potato-in-chief as a brother. The same potato that believes nazis are fine people. As consumers, we have to hold our faves accountable. We cannot give them the luxury of separation from their art because that art is what affords them the safety of being removed from the effects of dangerous policies/tactics that are enacted. People with loud voices like to play respectability roulette until they’re gambling with their livelihood.
See what I mean? Will you be supporting Kanye and the artists he’s collaborated with? Should people he works with be subject to the same scrutiny? Let’s talk about it in the comments.
The VMAs Are Coming! Performers, Nominations, and Early Mistakes
The 2019 MTV Video Music Awards are set to air Monday August 26th and the hype is already building! With first time performances from Normani, Megan Thee Stallion, and Lizzo lined up as well as Missy Elliott’s Video Vanguard Award, fans are excited to see what surprises are in store.
The list for pre-show and main show performers is making the 2019 VMAs look promising! Megan The Stallion and her bionic knees are set to kick things off as a pre-show performer alongside singer/songwriter Ava Max and CNCO, a Latin American boy band. There’s no telling what song she’ll perform from her growing catalogue, but we know Megan will deliver a taste of that Hot Girl Summer energy. All eyes will be on the main stage when Normani steps up to perform her new hit single, “Motivation”. The choreography heavy performance and catchy song co-written by Ariana Grande is sure to be everyone’s favorite performance, especially if she can duplicate the basketball bit.
Lizzo is gearing up to perform her sleeper hit “Truth Hurts”. Originally released in 2017, the song has popped off recently, ascending the charts in the spring. With a remix hinted that will feature Da Baby, fans will just have to wait and see if she’ll bring him on stage. Also taking the main stage is H.E.R. The R&B songstress whose musical style is described as “downcast post-breakup material” has been nominated for “Could’ve Been” featuring Bryson Tiller, which she is likely to perform. Old Town rapper Lil Nas X is a main stage performer as well as Big Sean. While details of either of their performances have not leaked, Camila and Shawn Mendes can’t say the same.
Last night, Entertainment Weekly haphazardly released an article describing the fauxple’s (fake couple) onstage behavior. As you know, Camila Cabello and Shawn Mendes have been indulging in obvious and unconvincing PDA everywhere they go. Believed to be a staged relationship, the early release of this article is just icing on a stale cake. Neither party has commented on the mistake.
Easily the highlight of the night, Missy Elliott will be performing as she receives the Michael Jackson Video Vanguard Award. Thanking her fans and those who campaigned longest for her to receive the honor, Missy referenced the upcoming tribute during her most recent single, “Throw It Back.” With a midnight premiere, the new single is already being celebrated for its style and is sure to make it into the medley of songs she performs that night.
Are you looking forward to the VMAs this year?
Hazel E’s Colorist Comments Start Marriage Boot Camp Brawl, Halts Production
Looks like Hazel E’s mouth has gotten her into trouble yet again! The former Love and Hip Hop Hollywood cast mate and Shanda Denyce were involved in a brawl on the set of Marriage Boot Camp. Damaging furniture and requiring security to ease the tension, producers reportedly put a stop to filming the upcoming season. With the home on lockdown and news of the fight making the rounds, there’s only one question — who won?
What Started the Fight
In 2017, Hazel E went on Instagram to attack Brooke Valentine, Moniece Slaughter, Jess Hilarious, and others for being “mad [because] they couldn’t pass the brown paper bag test.” The post, which has long been removed, contained a collage of brown skin women and a caption filled with disdain:
“I see all you black a** b*tches that hate me! Stop bleaching your skin, and fix the inside first and maybe all you ho*s wouldn’t be so mad. Love the skin you in ladies… [it] takes a village to take me out, but what y’all fail to realize is I’m still on top, and none of you b*tches WILL EVER compare to me or be on my level. I got money in the streets, anybody lookin for a check hit me up. B*tches mad cuz they couldn’t pass the brown paper bag test. Yep I said it back on my business with my United Nations. Sorry mom you kept me away from these type of girls all my life, you said they would hate me because I’m light skin…you were right!”
At the time, Hazel’s comments were directed at women who were accusing of her then boyfriend, Rose Burgandy, of being gay and lying about his age. She also went on to attack the gay community by commenting beneath Rose Burgandy’s post, “Burn in hell just like God said in the Bible!” She later recanted, because her supporters are predominantly members of the LGBT+ community. But while social media had forgotten about her ignorant remarks, Shanda Denyce did not.
Shanda confronted Hazel over her colorist remarks which immediately began the fight. With the two women arguing, their respective partners, Willie Taylor of Day 26 and model Devon B, started fighting alongside them until security intervened. According to TMZ, a marble table was cracked, several chairs were destroyed, and a set of drapes were ripped from the wall of the Marriage Boot Camp residence.
After the fight, producers held an emergency meeting to discuss whether the season would continue filming. As news of the fight is spreading, supporters of Shanda have flocked to her comments to praise her for “plucking beaks”. Meanwhile, Hazel E’s comments are in shambles after her disgusting comments have resurfaced.
Mystery Woman Complicates Jamie Foxx and Katie Holmes Relationship
Jamie Foxx and Katie Holmes have been seeing each other exclusively for the last six years. At least, they were until photos of Jamie with a hot, young singer recently emerged. According to multiple sources, Katie has called it quits, but the problems they faced go beyond his wandering eyes.
Citing their long-distance lifestyle and his reckless ways, reclusive actress Katie Holmes says she’s ready to move forward with someone who can commit. The couple began dating privately in 2013 following her divorce from Tom Cruise. Although their relationship status was never formally announced, Jamie and Katie were often seen at public events, vacationing, and exchanging PDA. But things seemed to slow down in February 2019 when Jamie was overheard at a party boasting about his single life.
According to MarieClaire, Foxx told party goers he was happy to be single during Byron Allen’s annual Oscar’s celebration. While Holmes didn’t appear to be phased by the slight, she didn’t let it go easily. Katie began posting racy photos on Instagram and during their first major public appearance at the Met Gala, the couple kept their distance. Not long after this, Holmes allegedly presented Foxx with an ultimatum, either move closer or move out of my life. Foxx apparently chose the latter.
A month after attending the Met, mystery woman Sela Vave posted photos of herself and Jamie getting cozy in an undisclosed location. Expressing her gratitude to him, Sela further fueled the rumors that Katie and Jamie were through. But the question on everyone’s lips is who is she?
Sela Vave credits herself as an actress, model, and musician. Currently repped by Talent Management Group and Vave says that Foxx is just a mentor in her music career. The two were recently on LA’s Power 106 FM to plug her upcoming album. But while all that makes it seem like things are strictly professional, Vave and Foxx have traveled a lot together. In June, they were spotted at the BET Awards together and shortly after, he brought her along to his performance in The Hamptons. Neither Foxx, Holmes, or Vave have confirmed or denied any rumors. A predictable move, especially since Vave is younger than his own daughter.