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Reclaiming My Brand! ‘Dunkin Donuts Drops Donuts

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A subtle name change for one of the biggest doughnut pushers in the country has spawned a rather important discussion. Let’s talk about branding! Dunkin Donuts recently announced that several of their locations were going to drop the Donuts from their name. Doesn’t seem like such a big deal, right? Wrong!

“What’s in a name?” William Shakespeare, or whoever modern day scholars are alleging him/her to be this week, asked an extremely important question! What actually is in a name? A lot. It’s more than a name. It’s a title, it’s a feeling, it’s one of the first things people know about you. True you are more than a name, but in terms of branding and “selling yourself” your name is the golden ticket. Once patron

 

Once patrons, customers or your core audience has associated you with a name for so long, it might be a little hard to adjust to future changes.

No longer will hungry doughnut goers say, “Hey, let’s go to Dunkin Donuts!” It will just be, “Wanna go to Dunkin?” It doesn’t have that same ring to it. More importantly, this seemingly small change can give rise to larger issues. For example, say that weary travelers are on the road looking for refreshment. Someone says, “I think there is a Dunkin’ Donuts over here somewhere, look it up?” Another passenger interjects, “But wait, didn’t they change the name?” “Will it pull up in the GPS differently?” “Who cares,” the driver pipes up, “Let’s just go to Krispy Kreme.” Obviously, that’s an extreme example, but I’m merely illustrating the reliability a name is supposed to have. Sometimes customers, whether consciously or subconsciously, do not know how to adjust accordingly to change.

We cannot forget when our dearly beloved Prince changed his name to an unpronounceable symbol, an

d the music world collectively lost their minds. In that same year, he released his first album under the symbol entitled “The Gold Experience.” Although it is one of my personal favorites, and one of his best pieces of work, it failed to chart as outstandingly as his previous albums. (But you can do what you want when you’re Prince *shrugs*)

Now I’m all for rebranding WHEN NECESSARY, but if your empire is built on an already strong brand and is thriving, rebranding can be more work than it’s worth. The rebranding also doesn’t have to be a strictly financial decision either. Prince simply rebranded himself to make a statement on how big record labels were mistreating artists.

At the end of the day, Dunkin Donuts, shortening their name to Dunkin is not a big deal in the grand scheme of things.
Yet it does make you think about the importance of brands and names. That’s what I got from it. As a writer, I often wonder what I want my “brand” to be, and if you are a content creator of any kind, it is something that you should consider cementing early. Do you want to use your real name? A pseudonym? Or will you have a plethora of brands with different names? It can seem a bit overwhelming, but it’s exciting to think about.

Everyone has a name, and everyone has a brand of some kind that they want to present to the world. With that being said, happy trails “Dunkin!” The world will continue to turn as always…….that is until I’m driving down the street and see a sign that says “Krispy” instead of “Krispy Kreme.” Don’t start nothing won’t be nothing.

Have peace in your presence

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My Solitude Journey: Alone Time is a Necessity

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If you’re anything like me, you’re probably never alone. Whether it’s hanging out with friends, your boo, or even family, you always have the desire to be around someone. Believe it or not, a lot of people are afraid to be alone. And when we are we’re usually indulged in social media, still finding a way to be around people. I had no idea I was this kind of person until someone jokingly said to me, “You’re never by yourself.” Of course I joked back, but my mind really started to wonder, “Why do I hate being alone?”. I was eager to understand this, so I decided to take a break from people for two weeks. I’ll admit the first few days were a STRUGGLE, but the overall outcome was amazing. Don’t get what I’m saying confused, it’s okay to want people around, but it’s also important to make time for just yourself. Here’s what my solitude journey taught me:

  • EASE YOUR MIND: When you’re constantly on the go and “on” all of the time, your brain has no time to rest and restore itself. I was able to really focus and think clearer than I usually would. I also found myself making decisions the way I wanted to instead of the way my friends wanted me to.

  • KNOW YOURSELF: Spending time alone allowed me to better understand who I am, what I want, and who I truly need in my life. A lot of the times we hang around people whom we know are no good for us, just to say we have friends. Remember, QUALITY OVER QUANTITY..get rid of the dead weight.

  • WORK HARDER: This was actually the first thing I noticed during this journey..my productivity skyrocketed. I was waking up early to go to the gym, getting to work 15-minutes before it was time to clock in, and was REALLY able to focus more on writing and schoolwork. I was noticeably more creative as well because my mind kept going every which way. A bit of privacy can go a lonnnnnng way!

  • MENTAL WARRIOR: Solitude gave me the ability to build mental strength. There was a time when I’d get really sad and depressed whenever I was alone because to me, it meant I had no friends or no one wanted to be around me. But this time I was happy, stress free, and able to tolerate being by myself.

 

Balance is key when it comes to solitude and everyone can benefit from it. Though I’m stressing the importance of being alone, you don’t want to spend TOO much time alone.

Are you on a solitude journey? Let us know how it benefited you!

 

 

 

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Ciara: Level Up…To What?

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Earlier today Ciara posted a short video on her Twitter page. Unfortunately, it was not a video of her singing or performing (Does she still do that?). Anyway, shortly after she posted the video with the hashtag #LevelUp, the Twitterverse lit up and her name has been trending practically all day. Some people agree with the video while others are offended by it. The short clip was just shy of a minute long but in a nutshell, it was a pastor’s advice to single women on how to get a husband. See the clip Ciara posted below and a longer clip here. The pastor said that the scriptures say,”He who finds a wife finds a good thing”. Single women should elevate themselves to be a wife. “You’re not a wife when I marry you, you’re a wife when I find you”, says the pastor. From my interpretation this means that women should not be works in progress, they should be pretty much perfect before marriage. While I think the video is meant to be encouraging, it’s a double-edged sword.

One of the main facets of feminism is autonomy. Women should be free to do whatever they want to do. Women should be free to develop their own thoughts, ideas, and morals without question. In this piece, I am not trying to take away any woman’s autonomy. If you believe in the message spoken by the pastor, by all means, proceed to “elevate to a wife”. I am here to offer an alternative thought, nothing more or less.

I remember being around 5 and one of my female cousins asking, “You have a boyfriend yet?”. She said it with a smile and at that age, I didn’t see the joke in it. I started blushing and shook my head, shyly replying, “No.” My cousins lived a few hours away so I didn’t see them often. After that visit, every visit (for years) would come with the question, “You have a boyfriend?” and I remember hating that question. As a young child, I wanted a boyfriend just so I could finally tell my cousin that I had one and maybe she’d leave me alone. I felt like I needed one, I needed a boy to complete me. She didn’t care about the fact that I was an honor roll student, that I loved Destiny’s Child, or that I was a book nerd.

I don’t think there's a magic trick to finding a partner when it’s your time, it’s your time. Click To Tweet

My experience is definitely not uncommon, even as an adult. From an early age, women are taught either directly or indirectly that having a man is the ultimate goal. If you do want to have a husband and that is your lifelong goal, that’s fine and it’s your prerogative. I support you, sis! Many argue that no one wants to be alone but why does singleness automatically equal loneliness? I think the alternative to elevate to a wife is to elevate to your own level of happiness. I personally don’t think the key to a successful marriage is to strive to be wifely before marriage. I know of several women who fit the stereotypical June Cleaver idea of a wife and are either divorced/divorcing or still single. I don’t think there’s a magic trick to finding a partner when it’s your time, it’s your time.

Sometimes as single women we tend to think, “Well what’s wrong with me?”. Even on Twitter, you see women comparing themselves to other women with tweets like “She has a man and I’m still single?” which implies that this woman is better than me because she is in a relationship. I don’t think it should be that way. In the age of “Act Like a Lady, Think Like a Man”, it is easy to feel like we are the problem and that it is better to be a married/taken woman rather than a single woman. Improve for yourself and not in the context of “What skills would a man want me to have?”.

In the longer video of the sermon, the pastor talks about how women are made to multiply and personally it’s something I dislike. Not all women are able to take a seed and make a life. It is painful for those women to hear that their main purpose is to conceive when they know they cannot. Just something to consider.

Take care of your mental health, build healthy friendships, drink water, appreciate your body. #LevelUp to your own version of happiness. Click To Tweet

All in all, I think it’s important that women don’t feel pressured and stressed about finding a partner. Fill your time of singleness with personal growth and self-affirmations. If you are religious/spiritual, pray for a better understanding of yourself. Be thankful for your blessings. Volunteer and contribute positive things to your world. Be your own kind of beautiful and embrace your talents. Do ratchet things with your friends. Take care of your mental health, build healthy friendships, drink water, appreciate your body. Level up to your own version of happiness. Do you!

 

UPDATE: Ciara has now offered a response

 

 

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Bitcoin: Is It REALLY Worth the Coin?

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Today as I was scrolling down my newsfeed, I noticed everyone talking about Bitcoin because of rumors that emerged of South Korea’s government wanting to ban it in their country. This got me thinking..what do people actually know about Bitcoin? Are they just investing because social media is telling them to? When making financial decisions it’s important to do your own research first..what may work for someone else may not work for you.

 

Let’s make this easy..what is Bitcoin?

Bitcoin is an encryption key, kept in the ledger of a trader. Confusing right? It’s pretty much the Internet’s version of money, hence the name crypto-currency. They can be cashed out through a broker or buyer, and can even be used to make purchases online (from merchants who accept it).

Why can Bitcoin be a good thing? Well…

  1. It’s POPPIN’: Serious investors are making serious coin off of Bitcoin, especially those who purchased in the earlier years. Financial experts say those who entered into Bitcoin between 2010-11 could be millionaires today. The government or banks aren’t controlling Bitcoin which also puts people at ease.
  2. You’re a Secret: Because Bitcoin is cryptographically secure it allows your information to be invisible. When transactions are finalized they are available for everyone to see but whe nit comes to your personal information, it’s hidden due to the block chain.
  3. No Frauds: It is said that Bitcoin reduces the risk of fraud because you are sending exactly what you want to send instead of giving a company or person access to ALL of your funds, whereas with debit and credit cards we give them access to everything we have in our account. You also have the ability to send and receive money anywhere in the world..whenever you feel like it.
  4. Cut It: There are usually no transactions fees from the network itself. Most of the fees are paid using new Bitcoins that have been issued however, third parties may charge a small fee.

 

 

With the good always comes the bad. Here are a few cons of using Bitcoin:

  1. It’s FAKE: By fake, I simply mean it really doesn’t exist. It’s nothing you can feel, smell, or hold in your hand. It’s actually a math algorithm..if you’re one of those people who live by math and trust the numbers, this could work for you.
  2. Unstable: When it falls down who you gonna call now? Bitcoin prices change daily because digital currency is effected by events that happen in the world. Normal currencies increase or decrease in small increments, but Bitcoin jumps a lot quicker.
  3. Still New: When a new iPhone comes out, most of us like to wait to purchase it so the “kinks” can be worked out first. Well, the same goes for Bitcoin. Because it’s still fairly new there’s still work to be done before it reaches it’s peak. Furthermore, many people have their own preconceived notions and don’t really understand how it works.

There’s the good, the bad, and the ugly. Bitcoin is becoming more popular by the day, so it’s important for us to at least understand the basics. I hope I was able to help..will you be using Bitcoin?

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