A subtle name change for one of the biggest doughnut pushers in the country has spawned a rather important discussion. Let’s talk about branding! Dunkin Donuts recently announced that several of their locations were going to drop the Donuts from their name. Doesn’t seem like such a big deal, right? Wrong!
“What’s in a name?” William Shakespeare, or whoever modern day scholars are alleging him/her to be this week, asked an extremely important question! What actually is in a name? A lot. It’s more than a name. It’s a title, it’s a feeling, it’s one of the first things people know about you. True you are more than a name, but in terms of branding and “selling yourself” your name is the golden ticket. Once patron
Once patrons, customers or your core audience has associated you with a name for so long, it might be a little hard to adjust to future changes.
No longer will hungry doughnut goers say, “Hey, let’s go to Dunkin Donuts!” It will just be, “Wanna go to Dunkin?” It doesn’t have that same ring to it. More importantly, this seemingly small change can give rise to larger issues. For example, say that weary travelers are on the road looking for refreshment. Someone says, “I think there is a Dunkin’ Donuts over here somewhere, look it up?” Another passenger interjects, “But wait, didn’t they change the name?” “Will it pull up in the GPS differently?” “Who cares,” the driver pipes up, “Let’s just go to Krispy Kreme.” Obviously, that’s an extreme example, but I’m merely illustrating the reliability a name is supposed to have. Sometimes customers, whether consciously or subconsciously, do not know how to adjust accordingly to change.
We cannot forget when our dearly beloved Prince changed his name to an unpronounceable symbol, an
d the music world collectively lost their minds. In that same year, he released his first album under the symbol entitled “The Gold Experience.” Although it is one of my personal favorites, and one of his best pieces of work, it failed to chart as outstandingly as his previous albums. (But you can do what you want when you’re Prince *shrugs*)
Now I’m all for rebranding WHEN NECESSARY, but if your empire is built on an already strong brand and is thriving, rebranding can be more work than it’s worth. The rebranding also doesn’t have to be a strictly financial decision either. Prince simply rebranded himself to make a statement on how big record labels were mistreating artists.
At the end of the day, Dunkin Donuts, shortening their name to Dunkin is not a big deal in the grand scheme of things.
Yet it does make you think about the importance of brands and names. That’s what I got from it. As a writer, I often wonder what I want my “brand” to be, and if you are a content creator of any kind, it is something that you should consider cementing early. Do you want to use your real name? A pseudonym? Or will you have a plethora of brands with different names? It can seem a bit overwhelming, but it’s exciting to think about.
Everyone has a name, and everyone has a brand of some kind that they want to present to the world. With that being said, happy trails “Dunkin!” The world will continue to turn as always…….that is until I’m driving down the street and see a sign that says “Krispy” instead of “Krispy Kreme.” Don’t start nothing won’t be nothing.
Have peace in your presence
Yes, Check On Your “Strong Friend,” But First, Have You Checked In With Yourself?
With the passing of celebrity fashion designer, Kate Spade, the dialogue around mental health and suicide prevention has re-surfaced. Also, it’s been a popular posting among social media groups and an overall cultural push in asking, “Have you checked on your strong friend? “I too believe it is important to reach out to those who would not traditionally appear to have struggled with mental health; Yet, I have a more pressing question to ask, have you checked on yourself? Too often, we become busy and caught up in everything around us and forget to take care of our own needs until we feel stressed and overwhelmed by the hustle and bustle of the world we live in.
According to the Center for Disease Control and Prevention (2010), suicide was the 16th leading cause of death for blacks of all ages and the third leading cause of death for black males ages 15–24. Additionally, although research indicates that suicidal behaviors occur at a lower rate than their high school counterparts, attempts at suicide among black high school students is increasing at an alarming rate.According to the Center for Disease Control and Prevention (2010), suicide was the 16th leading cause of death for blacks of all ages and the third leading cause of death for black males ages 15–24. Click To Tweet
For many, especially within the black community, misunderstand the importance of mental health. Thus, many members of the black community are reluctant to discuss mental health out of cultural conditioning, shame, and stigma regarding the signs and symptoms as less critical than they really are.
Checking on friends and on those who are close to us is all fine and dandy, however, before you can be there for someone else you need to take care of yourself. And remember, it’s not selfish or crime to ask what you need, you just have to be aware of what your own needs are.
Now, don’t get me wrong, as humans we long for the connection and empathy from others, but before we can make sure we truly support others with their struggles, we need to make sure we are there for ourselves. So, I ask you, when is the last time you took time out for yourself? When was the last time that you honestly took care of your needs, not just physical, but emotional as well? When was the last time you intentionally engaged in self-care?
Let’s end the stigma and continue to have these courageous conversations. No one is exempt, anyone could struggle with mental health.
If you or someone you know is in crisis, there are options available to help you cope 1-800-273-8255. You can call the Lifeline at any time to speak to someone and get support. The Lifeline provides 24/7, free and confidential support for people in distress, prevention and crisis resources for you or your loved ones, and best practices for professionals.
As always, bring your ideas and thoughts, let’s have a civil conversation. I would love to hear your thoughts. Emphasis on “civil,” because the block game is S T R O N G. Find me Instagram and Twitter @TheCarterReport, as well as [email protected] I am always interested in hearing about what you all what to hear about.
Black Gay Men and Their Need to Lie
This morning I saw a post that said “What are y’all lying about today?” and it made me angry. I sat for a minute and then it dawned on as me as to why a simple post was so activating to my spirit. I am guilty of telling a quick one, to either get out of a situation or to fit into one. Now, come on sis, let’s talk about it, Black gay men and their need to lie
Have you ever told a lie and felt guilty or shameful about it after. Well, I have and the feeling is disturbing to my spirit. Ugh, this topic is so sensitive and its truly getting out of hand. Again, let me be the first to say “yes, I have told a lie or two in my day,” but some of the stories that fall out of the mouths of you girls is beyond the beyond.
Now, that it’s out there no one can use it against me. This is about being vulnerable. I don’t want to be the girl throwing stones at glass houses and hiding my hands. Let’s take a minute to examine and understand how gays become habitual liars. Thus, I blame the backward ass-ness Black Culture, the religion forced on us to accept White Jesus and heterosexual mainstream societal norms have influenced us to create a façade to impress the impressionable, people will like us more than we actually like ourselves.
Reflect back on your life and consider a time where you felt or knew that it was not safe to be your most authentic self. For me, here is where I learned that lying was purposeful, it was before I was comfortable with my sexuality. Hence, when people would ask I if I was gay, I would say no. I even went to the extent of getting a whole girlfriend and a fake relationship. More so, family systems and cultural conditioned me to believe that my sexuality was wrong. That there is no greater taboo than being a Black gay man in Black American. I lied about it because it was the complete opposite of how I wanted people to see me. When I tell you culture and the idea of “what is Black enough,” really fucked me over. Big mistake! People around me already knew I was gay. I wasn’t lying to them, I was lying to myself. Now take this same concept and apply it other areas of your life. See what I am talking about?
So, again, lying keep me safe and bullies off my back, or so I thought. As I grew older, I repeated this behavior. Not telling my own truths somehow seemed to get me the results that I was hoping for. This pattern of behavior was showing up in all my relationships and interactions. I would call into work, lying about being sick. I would turn assignments in late lying about dealing with personal or family issues. Lying about why I can’t make it out for a night with friends or why I have to get off the phone.
Now, I know some of y’all are saying, “I don’t lie about big shit, only when it is a lil white lie.” Girl, you lie when it’s convenient, it’s still a lie, now have a seat. Whether it was lying by omission, not sharing the entire truth or just flat out flipping the script so that you still presented to others in the way you wish to be perceived, it’s still a lie. Just like me, in the past, lying served a real purpose. I was vying for the acceptance and validation from my peers and family members. But today, I’m like fuck it. This is who I am and its either you grow closer to me or we respect each other from a distance. This isn’t about me living my life to keep other people happy, this is about me resting peacefully at night. I will not have disturbed sleep, worrying about if such and such is going to figure out if I lied or not. Newsflash girl, they already know!!!!
And to bring this back full circle, for the gays, let me put it to you this way. I don’t care how many pairs of Balenciaga’s you don’t really own, if your Goyard luggage is really a Faux-yard, or that you were seen purchasing knock-off Giuseppe Zanotti sneakers from downtown Brooklyn. No one cares. This is all an illusion. An illusion that you have constructed to impress folks with a false image, rather than an unmasked version of who you really are. As we exclaim how we are rooting for everybody Black, I am rooting for everybody Black and Gay to live their best life as their most authentic self. We owe nothing to one. We have to allow our selves to walk in our truth by not allowing the foolishness of others to hold us back.
As always, bring your ideas and thoughts, let’s have a civil conversation. I would love to hear your thoughts. Emphasis on “civil,” because the block game is S T R O N G. Now, I’m not telling y’all to call out folks when you see things aren’t adding up. Allow them to struggle in their own journey, give them the support they need without shaming them. With that note, I’m off. Find me on Instagram @TheCarterReport and Tumblr and Twitter @TheCarterReport, I am always interested in hearing about what you all what to hear about.
A Complete Guide On How to Reduce School-Related Stress
Studying while working is stressful. Are you worried that your school work-related stress will affect your productivity at work? Use these tips to reduce it.
Tips on How to Reduce School-related Stress
Did you know that you could engage in your daily activities at work without having to worry about your schoolwork? Stress is a common aspect that affects most of the people in different ways depending on the situation. Of course, there are events that happen beyond your control, and expectations that you may fail to achieve. This article offers reliable tips on how to manage stress resulting from schoolwork.
How to overcome stressing over the school while working
For most people, the largest percentage of such stress is schoolwork-related. It is a fact that the number of people working while studying is large. Thus, besides having extracurricular activities to attend, and a social life to enjoy, you also have to study and do homework, while at the same time working hard to remain sane. At times, when you cannot turn either way due to workload, it is hard to imagine how you will make it through the week. Despite it being inevitable to avoid stress, you can adopt a few approaches to manage it effectively. Here are a few tips to consider:
Create an effective study schedule
It is an undeniable fact that writing academic assignments is involving and energy-draining. Nevertheless, you cannot do without assignments in school. It is important to come up with a plan to guide you on what you should accomplish regarding your home tasks. Include timelines into your schedule, as it will help you focus on each part of the plan. A study schedule makes it possible to avoid procrastination, as well as ensures that you do not have to worry that you have no time for studies. Additionally, you will get some incredible relief when you start crossing off a few items from your schedule.
Reserve enough free time for yourself
The more time you spend on your studies, the more you will get stressed. Having some time alone or with the family, colleagues, etc., will not only make you happier, but also give you some time off regular stressors. Some people make a mistake of trying to use any short break they have at work to study. Despite having much work, you still need your social life and a healthy body –do not strain yourself in the name of achieving both your school and work goals.
Avoid talks on stress
It is hard to avoid talks about grades, as well as the amount of work one has to do. It also becomes tempting to talk to your friends and family members about how your schoolwork and work duties are stressing you. Do you get any relief by talking about your workload? If anything, you get only more stressed as your colleagues and family members may tend to distance themselves from you. The best thing to do in such a case is to start avoiding talks that revolve around your stress, and with time, you will learn how to overcome such conditions.
Seek help with your assignments
It is advisable, however hard it might be, to admit that sometimes we cannot do a thing on our own. If you stay in a cocoon of confusion and helplessness, you risk ending up more anxious and stressed. Seek clarification and help from your instructor if there is anything that you do not understand. Are you struggling with your academic assignments? You can contact cheap-essay.com for reliable help from professional academic assignment writers who have the appropriate experience and skills to deal with any type and level of academic assignment.
Do not involve yourself in tasks that you cannot handle
It is naturally human to be unable to say no. In spite of this, there comes a time when you should do it to avoid stress. As such, it is recommendable to strike a reasonable balance between issues that you can handle, as well as your ability to handle your workload, whether at school or at the workplace. For example, it would not be wise to agree to a weekend out when you know you had set aside that weekend to clear a pile of pending work.
Do not allow anything to depress you
Did you know that we play a major role in the stress we have each day? Usually, it is important to avoid playing along to stressing events. If you panic, organize yourself back to reality by assuring yourself that you have a life to live and get your feelings in context.
Stress is inevitable at times, especially when you have to attend to workplace duties and schoolwork within pressing deadlines. Without a clear plan, you may find yourself with too much to do at a very limited time such that you will not know where to begin. However, if you create a schedule with a lot of focus on your timelines, seek help when you need it, and avoid stressors, you will have easy time both at work and with your studies.